UX & Experience Strategist
Seattle, WA

Designing with purpose, building with clarity.

UX DesignUX ResearchCreative DirectionService DesignPrototypingBrandingPhotographyExperience DesignUX DesignUX ResearchCreative DirectionService DesignPrototypingBrandingPhotographyExperience Design

UX Researcher and Product Strategist for enterprise consumer products and consumer brands. Bridging the gap between user behavior and product decisions.

Featured Projects 2020 – 2025
BWE Events Tech — Cloudflare project
2025
UX/UI

BWE Events Tech

Designed lo-to-hi wireframes for Cloudflare's annual seminar platform, navigating client pivots and a two-month deadline.

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01
Westland Distillery project
2024
UX Research

Westland Distillery

UX research, ethnography, and service design for a Seattle craft distillery. Awarded Icons of Whiskey — Campaign Innovator of the Year 2024.

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02
NYC Office of the Mayor project
2023
UX/Service Design

NYC Office of the Mayor

Partnership with NYC Office of Nightlife to amplify and rebrand programs — delivered to C-Suite in a six-week sprint with 89% participant approval.

View case study
03
“Design is about making choices. Sometimes the best solution is the simplest one.”
Emily Oberman

With an MS in Strategic Design and a foundation in Psychology, I work at the intersection of research and product across the full design spectrum.

From discovery to high-fidelity and a curiosity for emerging technologies, I have a bias toward decisions that move both the user experience and the business forward.

Full bio & experience →

Skills

What People Say Testimonials
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Daniel played a pivotal role in our web overhaul…by translating complex user behaviors into actionable design improvements, he directly contributed to a significant optimization of our sales funnel. He has a unique talent for explaining the "why" behind design choices, ensuring that the entire team is aligned with the needs of the customer.

Ryan Van Splinter

Director of Marketing,
Westland Distillery

Daniel's craftsmanship conveys his keen awareness of subtlety and nuance. He's not afraid to experiment or try new things, but neither is he willing to settle for anything less than excellence as a final result.

Jared W.

Sr. Experience Strategist, Edward Jones

Throughout a project marked by frequent client changes… Daniel provided refined functionality and design components for development while meeting tight timelines. Daniel has proven he is an excellent collaborator under pressure.

Emily G.

PM, BW Events Tech

Daniel does not let small hinderances get in the way of accomplishing any tasks he sets his mind to, he's an excellent person to have on any team. He is a person of taste, curiosity, and determination, he is very professional and polished in all of his different areas of work.

Hannah Nelson

Associate Brand Manager,
Westland Distillery