UX & Experience Strategist

Designing with purpose,
building with clarity.

I connect the dots between mixed-methods UX research, digital product strategy, and real-world service design to shape how global brands connect with people.

View my work
Featured Projects 2020 – 2025
BWE Events Tech — Cloudflare project
2025
UX/UI

BWE Events Tech

Designed lo-to-hi wireframes for Cloudflare's annual seminar platform, navigating client pivots and a two-month deadline.

01
Westland Distillery project
2024
UX Research

Westland Distillery

UX research, ethnography, and service design for a Seattle craft distillery. Awarded Icons of Whiskey — Campaign Innovator of the Year 2024.

02
NYC Office of the Mayor project
2023
UX/Service Design

NYC Office of the Mayor

Partnership with NYC Office of Nightlife to amplify and rebrand programs — delivered to C-Suite in a six-week sprint with 89% participant approval.

03

With an MS in Strategic Design and a foundation in Psychology, I bridge research and craft to build products people actually want to use.

I bring UX research, UI, and strategy together across the full design spectrum — from discovery to high-fidelity, to systems thinking and sevice design — leveraging psychology, cross-cultural research, and strategic design to solve complex product and ecosystem challenges.

Full bio & experience

Skills

What People Say Testimonials
1 / 4

Daniel played a pivotal role in our web overhaul…by translating complex user behaviors into actionable design improvements, he directly contributed to a significant optimization of our sales funnel. He has a unique talent for explaining the "why" behind design choices, ensuring that the entire team is aligned with the needs of the customer.

Ryan Van Splinter

Director of Marketing,
Westland Distillery

Daniel's craftsmanship conveys his keen awareness of subtlety and nuance. He's not afraid to experiment or try new things, but neither is he willing to settle for anything less than excellence as a final result.

Jared W.

Senior Experience Strategist, Edward Jones

Throughout a project marked by frequent client changes… Daniel provided refined functionality and design components for development while meeting tight timelines. Daniel has proven he is an excellent collaborator under pressure.

Emily G.

PM, BW Events Tech

Daniel does not let small hinderances get in the way of accomplishing any tasks he sets his mind to, he's an excellent person to have on any team. He is a person of taste, curiosity, and determination, he is very professional and polished in all of his different areas of work.

Hannah Nelson

Associate Brand Manager,
Westland Distillery

Analog Observations Film Photography

I carry a mechanical camera for the exact same reason I practice UX research: it demands deep situational awareness. With a fixed roll of 12 or 36 frames, there is no room for passive shooting. Every exposure requires patient observation, an understanding of environmental constraints, and a sharp eye for how people naturally navigate and interact with the spaces around them.

Man at wine bar, afternoon light

Seattle — afternoon light

Under the elevated tracks, Manhattan

New York — under the tracks

Green azulejo building, Porto

Porto — azulejo corner

Cyclist passing Blond Amsterdam, street scene

Amsterdam — passing blonde