I uncover what truly motivates people — not just what they report — and use that understanding to help organizations create digital experiences that genuinely connect and deliver.

For the past five years, I've had the privilege of sitting with users, making sense of what they're telling us — and what they're not — and turning that into something teams can actually act on.

I've done this work across a range of contexts: government, global consumer brands, Fortune 500 tech companies. Each one taught me something different about how organizations listen (or struggle to). At the NYC Mayor's Office of Nightlife, that meant understanding communities often overlooked by traditional research. With global spirits brands, it meant holding space for cultural nuance across markets. With enterprise tech clients, it meant translating messy human behavior into clear product direction.

What I care most about is research that doesn't stop at the report. I've built UX research practices inside organizations that had never had one before — helping teams develop not just findings, but the muscle to keep asking the right questions. I've run cross-cultural studies, facilitated difficult stakeholder conversations, and helped clients recognize the gaps in their understanding before those gaps became expensive mistakes.

I bring mixed-methods fluency, but more than that, I bring genuine curiosity about people — and a commitment to making sure their voices actually shape what gets built.