Strategist by training. Researcher by instinct. I help organizations build digital experiences that connect and deliver.

I work across research, design, and brand because strategy requires seeing the whole system, not just one layer of it. For the past five years, I've had the privilege of sitting with users, making sense of what they're telling us, what they are not, and turning that into something teams can actually act on.

I've done this work across a range of contexts: government, global consumer brands, Fortune 500 tech companies. Each one taught me something different about how organizations listen (or struggle to). At the NYC Mayor's Office of Nightlife, that meant understanding communities often overlooked by traditional research. With global spirits brands, it meant holding space for cultural nuance across markets. With enterprise tech clients, it meant designing intuitive interfaces that are scalable.

What I care most about are systems that influence decisions. I've introduced and integrated UX practices inside organizations that had never had one before, helping teams develop not just findings, but the muscle to keep asking the right questions. I've run cross-cultural studies, facilitated difficult stakeholder conversations, and helped clients recognize the gaps in their understanding before those gaps became expensive mistakes.

I bring mixed-methods fluency, but more than that, I bring genuine curiosity about people with a dedicated commitment to making sure their voices actually shape what gets built.