Creative.
Thinker.
Strategic Designer.

Daniel against pink wall
About
Daniel Sanchez portrait

Hello! I'm Daniel.

For five years I've sat with users and turned what they say, and don't say, into direction teams can actually use.

I've done this across government, global consumer brands, and Fortune 500 tech companies, and each one taught me something different about how organizations listen, or struggle to. At the NYC Mayor's Office of Nightlife, that meant understanding communities most research overlooks. With global spirits brands, it meant navigating cultural nuance across markets. With enterprise tech clients, it meant turning messy human behavior into clear product direction.

Research that stops at the report doesn't interest me. I've built UX research practices from scratch inside organizations that never had one, and taught teams to keep asking the right questions after I'm gone. I've run cross-cultural studies, pushed through hard stakeholder conversations, and caught gaps in a client's understanding before they turned into expensive mistakes.

I bring mixed-methods fluency, but what I actually bring is curiosity about people and an intentional insistence that their voices show up in what gets built.

Analog ObservationsFilm Photography
Man at wine bar, afternoon light

Afternoon light

Seattle

Green azulejo building, Porto

Azulejo corner

Porto

I carry a mechanical camera for the exact same reason I practice UX and Design: it demands deep situational awareness. With a fixed roll of 12 or 36 frames, there is no room for passive shooting. Every exposure requires patient observation, an understanding of environmental constraints, and a sharp eye for how people naturally navigate and interact with the spaces around them.

Under the elevated tracks, Manhattan

Under the tracks

New York

Blonde on bicycle, Amsterdam

Passing blonde

Amsterdam

"A camera is a powerful tool for telling stories."

— Vivian Maier
Education
MS · Strategic Design
Graduate
BA · Psychology
Early focus on Behavioral and Cognitive Psychology
Undergraduate
UX Research & Design Specialization
Certification
Google AI Professional Certificate
Certification
Core Competencies
Mixed-methods research design (UX/UI)
Moderated and unmoderated usability testing
Ethnography and field research
Cross-cultural and global research
0-to-1 product strategy
Journey mapping and service design
Stakeholder communication and influence
AI-assisted research workflows
Participant recruitment and moderation
Bilingual English and Spanish
Experience
2012–2025
BW Events Tech
UX Research & Designer
From 2025
Westland Distillery (Rémy Cointreau)
Team Lead, UX Researcher
From 2017
JDS Design
UX/UI Designer & Service Design
2022–2025
Storyville Coffee Co.
Manager
2015–2016
DS Leatherworks
Founder
2012–2016